This Privacy Policy explains how AliSend Ltd ("AliSend", "we", "us", or "our") collects, uses, stores, and protects personal data when you use our money remittance services.

We are committed to protecting your privacy and processing personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and applicable data protection laws.

1. Who We Are

AliSend Ltd is a company providing money remittance services.

AliSend Ltd is a company incorporated in England and Wales under company number 16782887.

For the purposes of data protection law, AliSend Ltd acts as the Data Controller of your personal data.

AliSend Ltd is registered in the United Kingdom and operates in accordance with applicable financial services and anti-money laundering regulations. Where required, AliSend Ltd is supervised by relevant regulatory authorities.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

• Identity information: full name, date of birth, nationality
• Contact information: address, email address, phone number
• Identification documents: passport, national ID, or other verification documents
• Financial information: payment details, transaction history
• Recipient details: name and payment information of the recipient
• Technical data: IP address, device information, login data
• Compliance data: KYC information, risk assessments, screening results

3. How We Use Your Personal Data

We use personal data for the following purposes:

• To provide and operate our money remittance services
• To verify your identity and comply with AML and KYC requirements
• To process transactions and prevent fraud
• To comply with legal and regulatory obligations
• To handle customer support requests and complaints
• To improve our services and system security

4. Legal Basis for Processing

We process personal data under one or more of the following legal bases:

• Performance of a contract
• Compliance with legal obligations
• Legitimate interests (such as fraud prevention, risk management, and service improvement)
• Consent (where required by law)

5. Sharing Your Personal Data

We may share personal data with:

• Regulators and law enforcement authorities where required by law
• Identity verification and screening providers
• Payment service providers and banking partners
• Technology and hosting service providers
• Professional advisers (such as legal, compliance, or audit advisers)

We do not sell personal data to third parties.

6. Automated Decision-Making

We may use automated systems, including transaction monitoring, risk profiling, and fraud detection tools, to comply with AML regulations and protect our services.

Such processing does not produce legal effects on you without appropriate safeguards. You have the right to request human intervention or review where applicable.

7. International Data Transfers

Personal data may be transferred outside the United Kingdom where necessary to provide our services or comply with legal obligations.

Where this occurs, we ensure appropriate safeguards are in place, including UK adequacy regulations, standard contractual clauses, or other lawful transfer mechanisms in accordance with UK GDPR.

8. Data Retention

We retain personal data only for as long as necessary to:

• Provide our services
• Comply with legal and regulatory requirements
• Resolve disputes and enforce our agreements

Personal data relating to AML, KYC, and transaction records is generally retained for a minimum of five (5) years after the end of the customer relationship, or longer where required by law.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

10. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate or incomplete data
• Request deletion of data (subject to legal and regulatory obligations)
• Restrict processing of your personal data
• Object to processing based on legitimate interests
• Request data portability
• Withdraw consent where processing is based on consent

Requests can be made by contacting us using the details below.

11. Children's Data

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.

12. Cookies

Our website may use cookies to improve functionality and user experience. Further details are provided in our Cookie Policy (where applicable).

13. Complaints

If you have concerns about how your personal data is processed, you may contact us directly.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via our website or other appropriate channels.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle personal data, please contact: